Introduction and Positioning
American Marketing Association
INFORMS Society of Marketing Science
Marketing Science Institute
Academy of Marketing Science
Marketing Virtual Library
Barco
Sony
Calyx and Corolla
1-800-Flowers
FTD
Product Design
Product Development Management Association
SWA
Southwest Airlines
Brita
Procter and Gamble
PUR Water Filters
Consumer
Association of Consumer Research
Marketing Research Professionals
Virtual Customer Website (with demos)
Voice of the Customer
On-line Focus Groups
Intuit
Tivo
Advertising
Advertising Research Foundation
Data on Television Advertising
Library of 700,000 Advertisements
Swatch
BMW Films
BMW
Scion (Toyota)
Pricing
Pricing Professionals
Tweeter, Etc.
Tweeter
Best Buy
Circuit City
Editoral, "Lechmere: Joining the Ghosts of Retailers Past," Boston Business Journal, 8 August 1997. Available at the Boston Business Journal Web site (This site requires free registration to access content.).
Channels
Channels Professionals
Aravind