MIT Libraries logoDSpace@MIT

MIT
View Item 
  • DSpace@MIT Home
  • Sloan School of Management
  • Sloan Working Papers
  • View Item
  • DSpace@MIT Home
  • Sloan School of Management
  • Sloan Working Papers
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

E-Business at Delta Air Lines: Extracting Value from a Multi-Faceted Approach

Author(s)
Ross, Jeanne
Thumbnail
DownloadE-Business at Delta Air Lines 4355-02 .pdf (217.9Kb)
Metadata
Show full item record
Abstract
Delta Air Lines entered e-business with much aplomb when it agreed to provide Priceline.com with its excess inventory (seats on planes) in exchange for a 10% equity position. When Priceline stock soared, Delta sold part of its holding for $750 million. Delta management recognized that e-business offered many different business opportunities and has identified ways to lower costs (e.g. selling tickets on line), increase revenues (e.g. selling excess inventory through Priceline), and experiment with new business concepts (developing MYOBTravel.com for small and medium-sized businesses). This case stud y describes Delta?s e-business initiatives, noting the organizational structure used to aggressively pursue new opportunities. Of particular note is the role of the IT transformation that positioned Delta for the opportunities e-business created. Seeking to avert a Y2K crisis, Delta invested $1 billion in its IT infrastructure and developed a publish-and-subscribe environment to support a cross-functional customerorientation.
Date issued
2002-08-12
URI
http://hdl.handle.net/1721.1/1570
Series/Report no.
MIT Sloan School of Management Working Paper;4355-01Center for Information Systems Research;317
Keywords
IT-business relations hips, IT architecture, IT infrastructure, e-business

Collections
  • Sloan Working Papers

Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

Login

Statistics

OA StatisticsStatistics by CountryStatistics by Department
MIT Libraries
PrivacyPermissionsAccessibilityContact us
MIT
Content created by the MIT Libraries, CC BY-NC unless otherwise noted. Notify us about copyright concerns.