The voice of the customer
Author(s)Griffin, Abbie.; Hauser, John R.
"October 1991."Includes bibliographical references (p. 34-38).
Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1991.
# 56-91 # 3449-92
WP (International Center for Research on the Management of Technology) ; #56-91. Working paper (Sloan School of Management) ; 3449-92.