The voice of the customer

Author(s)
Griffin, Abbie.; Hauser, John R.
Thumbnail
DownloadSWP-3449-27000178.pdf (3.699Mb)
Metadata
Show full item record
Description
"October 1991."
 
Includes bibliographical references (p. 34-38).
 
Date issued
2003-04-29
URI
http://hdl.handle.net/1721.1/2425
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1991.
Other identifiers
# 56-91 # 3449-92
Series/Report no.
WP (International Center for Research on the Management of Technology) ; #56-91. Working paper (Sloan School of Management) ; 3449-92.
Collections