Advertising budgeting and geographic allocation: a decision calculus approach

Author(s)
Urban, Glen L.
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Date issued
1971
URI
http://hdl.handle.net/1721.1/46769
Publisher
[Cambridge, Mass. : Massachusetts Institute of Technology]
Other identifiers
advertisingbudge1971urba
Series/Report no.
Working paper (Sloan School of Management) ; 532-71
Keywords
Advertising media planning, Mathematical models.
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