Advertising budgeting and geographic allocation: a decision calculus approach
dc.contributor.author | Urban, Glen L. | en_US |
dc.date.accessioned | 2009-09-24T04:56:44Z | |
dc.date.available | 2009-09-24T04:56:44Z | |
dc.date.issued | 1971 | en_US |
dc.identifier | advertisingbudge1971urba | en_US |
dc.identifier.uri | http://hdl.handle.net/1721.1/46769 | |
dc.publisher | [Cambridge, Mass. : Massachusetts Institute of Technology] | en_US |
dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 532-71 | en_US |
dc.subject | Advertising media planning | en_US |
dc.subject | Mathematical models. | en_US |
dc.title | Advertising budgeting and geographic allocation: a decision calculus approach | en_US |
dc.type | Working Paper | en_US |
dc.identifier.oclc | 14514100 | en_US |
dc.identifier.aleph | 000260144 | en_US |