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Advertising budgeting and geographic allocation: a decision calculus approach

dc.contributor.authorUrban, Glen L.en_US
dc.date.accessioned2009-09-24T04:56:44Z
dc.date.available2009-09-24T04:56:44Z
dc.date.issued1971en_US
dc.identifieradvertisingbudge1971urbaen_US
dc.identifier.urihttp://hdl.handle.net/1721.1/46769
dc.publisher[Cambridge, Mass. : Massachusetts Institute of Technology]en_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 532-71en_US
dc.subjectAdvertising media planningen_US
dc.subjectMathematical models.en_US
dc.titleAdvertising budgeting and geographic allocation: a decision calculus approachen_US
dc.typeWorking Paperen_US
dc.identifier.oclc14514100en_US
dc.identifier.aleph000260144en_US


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