Advertising decisions

Author(s)
Montgomery, David Bruce.; Urban, Glen L.
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Date issued
1967
URI
http://hdl.handle.net/1721.1/46785
Publisher
[Cambridge, M.I.T.]
Other identifiers
advertisingdecis00mont
Series/Report no.
Working paper (Sloan School of Management) ; 248-67.
Keywords
Advertising., Advertising media planning.
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