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Advertising decisions

dc.contributor.authorMontgomery, David Bruce.en_US
dc.contributor.authorUrban, Glen L.en_US
dc.date.accessioned2009-09-24T04:59:30Z
dc.date.available2009-09-24T04:59:30Z
dc.date.issued1967en_US
dc.identifieradvertisingdecis00monten_US
dc.identifier.urihttp://hdl.handle.net/1721.1/46785
dc.publisher[Cambridge, M.I.T.]en_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 248-67.en_US
dc.subjectAdvertising.en_US
dc.subjectAdvertising media planning.en_US
dc.titleAdvertising decisionsen_US
dc.typeWorking Paperen_US
dc.identifier.oclc14368416en_US
dc.identifier.aleph000258396en_US


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