Brandaid: an on-line marketing-mix model

Author(s)
Little, John D. C.
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Date issued
1972
URI
http://hdl.handle.net/1721.1/46947
Publisher
Cambridge, M.I.T
Other identifiers
brandaidonlinema00litt
Series/Report no.
Working paper (Sloan School of Management) ; 586-72.
Keywords
Marketing, Management, Mathematical models.
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