Brandaid: an on-line marketing-mix model
| dc.contributor.author | Little, John D. C. | en_US |
| dc.date.accessioned | 2009-09-29T17:57:23Z | |
| dc.date.available | 2009-09-29T17:57:23Z | |
| dc.date.issued | 1972 | en_US |
| dc.identifier | brandaidonlinema00litt | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/46947 | |
| dc.publisher | Cambridge, M.I.T | en_US |
| dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 586-72. | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Management | en_US |
| dc.subject | Mathematical models. | en_US |
| dc.title | Brandaid: an on-line marketing-mix model | en_US |
| dc.type | Working Paper | en_US |
| dc.identifier.oclc | 14408582 | en_US |
| dc.identifier.aleph | 000259286 | en_US |
