Distributed lag models of response to a communications mix

Author(s)
Montgomery, David Bruce.; Silk, Alvin J.
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Date issued
1970
URI
http://hdl.handle.net/1721.1/47208
Publisher
Cambridge, M.I.T
Other identifiers
distributedlagmo00mont
Series/Report no.
Working paper (Sloan School of Management) ; 470-70.
Keywords
Marketing, Communication in marketing., Management.
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