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Distributed lag models of response to a communications mix

dc.contributor.authorMontgomery, David Bruce.en_US
dc.contributor.authorSilk, Alvin J.en_US
dc.date.accessioned2009-09-30T22:06:48Z
dc.date.available2009-09-30T22:06:48Z
dc.date.issued1970en_US
dc.identifierdistributedlagmo00monten_US
dc.identifier.urihttp://hdl.handle.net/1721.1/47208
dc.publisherCambridge, M.I.Ten_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 470-70.en_US
dc.subjectMarketingen_US
dc.subjectCommunication in marketing.en_US
dc.subjectManagement.en_US
dc.titleDistributed lag models of response to a communications mixen_US
dc.typeWorking Paperen_US
dc.identifier.oclc14408315en_US
dc.identifier.aleph000259273en_US


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