Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Author(s)
Hauser, John R.; Urban, Glen L.
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Sloan School of Management.
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Description
"March 1976."
Date issued
1976]
URI
http://hdl.handle.net/1721.1/47228
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology
Other identifiers
directassessment00haus
Series/Report no.
Working paper (Sloan School of Management) ; 843-76.
Keywords
Consumers' preferences, Models.
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