| dc.contributor.author | Hauser, John R. | en_US |
| dc.contributor.author | Urban, Glen L. | en_US |
| dc.contributor.other | Sloan School of Management. | en_US |
| dc.date.accessioned | 2009-09-30T22:10:55Z | |
| dc.date.available | 2009-09-30T22:10:55Z | |
| dc.date.issued | 1976] | en_US |
| dc.identifier | directassessment00haus | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/47228 | |
| dc.description | "March 1976." | en_US |
| dc.publisher | Cambridge, Mass. : Massachusetts Institute of Technology | en_US |
| dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 843-76. | en_US |
| dc.subject | Consumers' preferences | en_US |
| dc.subject | Models. | en_US |
| dc.title | Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing | en_US |
| dc.type | Working Paper | en_US |
| dc.identifier.oclc | 02224434 | en_US |
| dc.identifier.aleph | 000023123 | en_US |
