The development, testing, and execution of a new marketing strategy at AT&T Long Lines

Author(s)
Kuritsky, Alan P.
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Date issued
1982
URI
http://hdl.handle.net/1721.1/47271
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
developmenttesti00kuri
Series/Report no.
Working paper (Sloan School of Management) ; 1352-82.
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