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The development, testing, and execution of a new marketing strategy at AT&T Long Lines

dc.contributor.authorKuritsky, Alan P.en_US
dc.date.accessioned2009-09-30T22:18:25Z
dc.date.available2009-09-30T22:18:25Z
dc.date.issued1982en_US
dc.identifierdevelopmenttesti00kurien_US
dc.identifier.urihttp://hdl.handle.net/1721.1/47271
dc.publisherCambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technologyen_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 1352-82.en_US
dc.titleThe development, testing, and execution of a new marketing strategy at AT&T Long Linesen_US
dc.typeWorking Paperen_US
dc.identifier.oclc09172698en_US
dc.identifier.aleph000136960en_US


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