Estimating the dynamic effects of marketing communications expenditures

Author(s)
Montgomery, David Bruce.; Silk, Alvin J.
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Date issued
1971
URI
http://hdl.handle.net/1721.1/47565
Publisher
[Cambridge, Mass., M.I.T.]
Other identifiers
estimatingdynami00mont
Series/Report no.
Working paper (Sloan School of Management) ; 558-71.
Keywords
Advertising media planning, Advertising, Mathematical models., Drugs.
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