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Estimating the dynamic effects of marketing communications expenditures

dc.contributor.authorMontgomery, David Bruce.en_US
dc.contributor.authorSilk, Alvin J.en_US
dc.date.accessioned2009-10-01T15:22:29Z
dc.date.available2009-10-01T15:22:29Z
dc.date.issued1971en_US
dc.identifierestimatingdynami00monten_US
dc.identifier.urihttp://hdl.handle.net/1721.1/47565
dc.publisher[Cambridge, Mass., M.I.T.]en_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 558-71.en_US
dc.subjectAdvertising media planningen_US
dc.subjectAdvertisingen_US
dc.subjectMathematical models.en_US
dc.subjectDrugs.en_US
dc.titleEstimating the dynamic effects of marketing communications expendituresen_US
dc.typeWorking Paperen_US
dc.identifier.oclc14524257en_US
dc.identifier.aleph000260434en_US


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