Estimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel data

Author(s)
Fader, Peter S.; McAlister, Leigh
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Description
"The Marketing Center."
Date issued
1985
URI
http://hdl.handle.net/1721.1/47622
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
estimatingmodels00fade
Series/Report no.
Working paper (Sloan School of Management) ; 1625-85.
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