Show simple item record

Estimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel data

dc.contributor.authorFader, Peter S.en_US
dc.contributor.authorMcAlister, Leighen_US
dc.date.accessioned2009-10-01T15:27:02Z
dc.date.available2009-10-01T15:27:02Z
dc.date.issued1985en_US
dc.identifierestimatingmodels00fadeen_US
dc.identifier.urihttp://hdl.handle.net/1721.1/47622
dc.description"The Marketing Center."en_US
dc.publisherCambridge, Mass. : Massachusetts Institute of Technology, Alfred P. Sloan School of Managementen_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 1625-85.en_US
dc.titleEstimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel dataen_US
dc.typeWorking Paperen_US
dc.identifier.oclc12741190en_US
dc.identifier.aleph000226998en_US


Files in this item

Thumbnail
Name:
estimatingmodels00fade.pdf
Size:
1.400Mb
Format:
PDF
View/Open

This item appears in the following Collection(s)

Show simple item record