Effect of advertisement size on the relationship between product usage and advertising exposure,
Author(s)
Silk, Alvin J.; Geiger, Frank P.
Downloadeffectofadvertis00silk.pdf (1.105Mb)
Metadata
Show full item recordDate issued
1971Publisher
[Cambridge, M.I.T.]
Other identifiers
effectofadvertis00silk
Series/Report no.
Working paper (Sloan School of Management) ; 518-71.
Keywords
Advertising, Advertising layout and typography., Rate of return.