Effect of advertisement size on the relationship between product usage and advertising exposure,
Author(s)
Silk, Alvin J.; Geiger, Frank P.![Thumbnail](/bitstream/handle/1721.1/47735/effectofadvertis00silk.pdf.jpg?sequence=64&isAllowed=y)
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Metadata
Show full item recordDate issued
1971Publisher
[Cambridge, M.I.T.]
Other identifiers
effectofadvertis00silk
Series/Report no.
Working paper (Sloan School of Management) ; 518-71.
Keywords
Advertising, Advertising layout and typography., Rate of return.