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Effect of advertisement size on the relationship between product usage and advertising exposure,

dc.contributor.authorSilk, Alvin J.en_US
dc.contributor.authorGeiger, Frank P.en_US
dc.date.accessioned2009-10-01T15:36:35Z
dc.date.available2009-10-01T15:36:35Z
dc.date.issued1971en_US
dc.identifiereffectofadvertis00silken_US
dc.identifier.urihttp://hdl.handle.net/1721.1/47735
dc.publisher[Cambridge, M.I.T.]en_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 518-71.en_US
dc.subjectAdvertisingen_US
dc.subjectAdvertising layout and typography.en_US
dc.subjectRate of return.en_US
dc.titleEffect of advertisement size on the relationship between product usage and advertising exposure,en_US
dc.typeWorking Paperen_US
dc.identifier.oclc14407581en_US
dc.identifier.aleph000259234en_US


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