How many dollars for industrial advertising? research in progress (ADVISOR Project),

Author(s)
Lilien, Gary L.
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Description
ADVertising Industrial products: Study of Operating Relationships.
Date issued
1974
URI
http://hdl.handle.net/1721.1/48037
Publisher
[Cambridge, Mass., M.I.T.]
Other identifiers
howmanydollarsfo00lili
Series/Report no.
Working paper (Sloan School of Management) ; 735-74.
Keywords
Advertising, Industrial.
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