How many dollars for industrial advertising? research in progress (ADVISOR Project)
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Metadata
Show full item recordDescription
Revised November 1974. ADVertising Industrial products: Study of Operating Relationships.
Date issued
1974Publisher
[Cambridge, Mass., M.I.T.]
Other identifiers
howmanydollarsfox00lili
Series/Report no.
Working paper (Sloan School of Management) ; 735-74A.
Keywords
Advertising, Industrial.