dc.contributor.author | Lilien, Gary L. | en_US |
dc.date.accessioned | 2009-10-02T03:06:10Z | |
dc.date.available | 2009-10-02T03:06:10Z | |
dc.date.issued | 1974 | en_US |
dc.identifier | howmanydollarsfox00lili | en_US |
dc.identifier.uri | http://hdl.handle.net/1721.1/48048 | |
dc.description | Revised November 1974. | en_US |
dc.description | ADVertising Industrial products: Study of Operating Relationships. | en_US |
dc.publisher | [Cambridge, Mass., M.I.T.] | en_US |
dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 735-74A. | en_US |
dc.subject | Advertising, Industrial. | en_US |
dc.title | How many dollars for industrial advertising? research in progress (ADVISOR Project) | en_US |
dc.type | Working Paper | en_US |
dc.identifier.oclc | 14443105 | en_US |
dc.identifier.aleph | 000259564 | en_US |