An interactive media decision support system

Author(s)
Ness, David N.; Sprague, Christopher R.
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Description
To be presented as interactive media planning at IEEE COmputer Society Conference, Tokyo, Japan, June 1972.
Date issued
1972
URI
http://hdl.handle.net/1721.1/48250
Publisher
[Cambridge, M.I.T.]
Other identifiers
interactivemedia00ness
Series/Report no.
Working paper (Sloan School of Management) ; 595-72.
Keywords
Advertising media planning, Data processing.
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