Show simple item record

An interactive media decision support system

dc.contributor.authorNess, David N.en_US
dc.contributor.authorSprague, Christopher R.en_US
dc.date.accessioned2009-10-02T13:57:31Z
dc.date.available2009-10-02T13:57:31Z
dc.date.issued1972en_US
dc.identifierinteractivemedia00nessen_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48250
dc.descriptionTo be presented as interactive media planning at IEEE COmputer Society Conference, Tokyo, Japan, June 1972.en_US
dc.publisher[Cambridge, M.I.T.]en_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 595-72.en_US
dc.subjectAdvertising media planningen_US
dc.subjectData processing.en_US
dc.titleAn interactive media decision support systemen_US
dc.typeWorking Paperen_US
dc.identifier.oclc14514860en_US
dc.identifier.aleph000260184en_US


Files in this item

Thumbnail
Name:
interactivemedia00ness.pdf
Size:
1.372Mb
Format:
PDF
View/Open

This item appears in the following Collection(s)

Show simple item record