The impact of price promotions on a brand's market share, sales pattern and profitability

Author(s)
McAlister, Leigh.
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Description
"The Marketing Center."
Date issued
1985
URI
http://hdl.handle.net/1721.1/48263
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
impactofpricepro00mcal
Series/Report no.
Working paper (Sloan School of Management) ; 1622-85.
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