| dc.contributor.author | McAlister, Leigh. | en_US |
| dc.date.accessioned | 2009-10-02T13:59:55Z | |
| dc.date.available | 2009-10-02T13:59:55Z | |
| dc.date.issued | 1985 | en_US |
| dc.identifier | impactofpricepro00mcal | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/48263 | |
| dc.description | "The Marketing Center." | en_US |
| dc.publisher | Cambridge, Mass. : Massachusetts Institute of Technology, Alfred P. Sloan School of Management | en_US |
| dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 1622-85. | en_US |
| dc.title | The impact of price promotions on a brand's market share, sales pattern and profitability | en_US |
| dc.type | Working Paper | en_US |
| dc.identifier.oclc | 12741142 | en_US |
| dc.identifier.aleph | 000226996 | en_US |
