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dc.contributor.authorMcAlister, Leigh.en_US
dc.date.accessioned2009-10-02T13:59:55Z
dc.date.available2009-10-02T13:59:55Z
dc.date.issued1985en_US
dc.identifierimpactofpricepro00mcalen_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48263
dc.description"The Marketing Center."en_US
dc.publisherCambridge, Mass. : Massachusetts Institute of Technology, Alfred P. Sloan School of Managementen_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 1622-85.en_US
dc.titleThe impact of price promotions on a brand's market share, sales pattern and profitabilityen_US
dc.typeWorking Paperen_US
dc.identifier.oclc12741142en_US
dc.identifier.aleph000226996en_US


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