MEDIAC: an on-line planning system

Author(s)
Lodish, Leonard M.; Little, John D. C.
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Date issued
1968
URI
http://hdl.handle.net/1721.1/48352
Publisher
[Cambridge, M.I.T.]
Other identifiers
mediaconlineplan00lodi
Series/Report no.
Working paper (Sloan School of Management) ; 346-68.
Keywords
Advertising media planning, Data processing.
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