MEDIAC: an on-line planning system
dc.contributor.author | Lodish, Leonard M. | en_US |
dc.contributor.author | Little, John D. C. | en_US |
dc.date.accessioned | 2009-10-03T02:46:18Z | |
dc.date.available | 2009-10-03T02:46:18Z | |
dc.date.issued | 1968 | en_US |
dc.identifier | mediaconlineplan00lodi | en_US |
dc.identifier.uri | http://hdl.handle.net/1721.1/48352 | |
dc.publisher | [Cambridge, M.I.T.] | en_US |
dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 346-68. | en_US |
dc.subject | Advertising media planning | en_US |
dc.subject | Data processing. | en_US |
dc.title | MEDIAC: an on-line planning system | en_US |
dc.type | Working Paper | en_US |
dc.identifier.oclc | 14373215 | en_US |
dc.identifier.aleph | 000258568 | en_US |