The measurement and improvement of R & D marketing effectiveness.

Author(s)
Roberts, Edward Baer.
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Description
Research Program on the Management of Science and Technology.
 
Presented at the 5th Annual Management Conference on Marketing in the Defense Industries, May 19, 1966.
 
Date issued
1967
URI
http://hdl.handle.net/1721.1/48391
Publisher
[Cambridge, M.I.T.]
Other identifiers
measurementimpro00robe
Series/Report no.
Working paper (Sloan School of Management) ; 235-67.
Keywords
Research, Industrial, Marketing.
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