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dc.contributor.authorRoberts, Edward Baer.en_US
dc.date.accessioned2009-10-03T03:04:10Z
dc.date.available2009-10-03T03:04:10Z
dc.date.issued1967en_US
dc.identifiermeasurementimpro00robeen_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48391
dc.descriptionResearch Program on the Management of Science and Technology.en_US
dc.descriptionPresented at the 5th Annual Management Conference on Marketing in the Defense Industries, May 19, 1966.en_US
dc.publisher[Cambridge, M.I.T.]en_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 235-67.en_US
dc.subjectResearch, Industrialen_US
dc.subjectMarketing.en_US
dc.titleThe measurement and improvement of R & D marketing effectiveness.en_US
dc.typeWorking Paperen_US
dc.identifier.oclc14368398en_US
dc.identifier.aleph000258391en_US


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