| dc.contributor.author | Roberts, Edward Baer. | en_US |
| dc.date.accessioned | 2009-10-03T03:04:10Z | |
| dc.date.available | 2009-10-03T03:04:10Z | |
| dc.date.issued | 1967 | en_US |
| dc.identifier | measurementimpro00robe | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/48391 | |
| dc.description | Research Program on the Management of Science and Technology. | en_US |
| dc.description | Presented at the 5th Annual Management Conference on Marketing in the Defense Industries, May 19, 1966. | en_US |
| dc.publisher | [Cambridge, M.I.T.] | en_US |
| dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 235-67. | en_US |
| dc.subject | Research, Industrial | en_US |
| dc.subject | Marketing. | en_US |
| dc.title | The measurement and improvement of R & D marketing effectiveness. | en_US |
| dc.type | Working Paper | en_US |
| dc.identifier.oclc | 14368398 | en_US |
| dc.identifier.aleph | 000258391 | en_US |
