Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach

Author(s)
Urban, Glen L.; Johnson, Philip L.; Brudnick, Richard H.
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Sloan School of Management.
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Description
"December 1979."
Date issued
1979]
URI
http://hdl.handle.net/1721.1/48392
Publisher
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
marketingentryst00urba
Series/Report no.
Working paper (Sloan School of Management) ; 1103-80.
Keywords
New products., Marketing, Models.
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