Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach
Author(s)Urban, Glen L.; Johnson, Philip L.; Brudnick, Richard H.
Sloan School of Management.
MetadataShow full item record
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Working paper (Sloan School of Management) ; 1103-80.
New products., Marketing, Models.