| dc.contributor.author | Urban, Glen L. | en_US |
| dc.contributor.author | Johnson, Philip L. | en_US |
| dc.contributor.author | Brudnick, Richard H. | en_US |
| dc.contributor.other | Sloan School of Management. | en_US |
| dc.date.accessioned | 2009-10-03T03:04:34Z | |
| dc.date.available | 2009-10-03T03:04:34Z | |
| dc.date.issued | 1979] | en_US |
| dc.identifier | marketingentryst00urba | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/48392 | |
| dc.description | "December 1979." | en_US |
| dc.publisher | Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management | en_US |
| dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 1103-80. | en_US |
| dc.subject | New products. | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Models. | en_US |
| dc.title | Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach | en_US |
| dc.type | Working Paper | en_US |
| dc.identifier.oclc | 15535363 | en_US |
| dc.identifier.aleph | 000276584 | en_US |
