Marketing information systems: an emerging view

Author(s)
Montgomery, David Bruce.; Urban, Glen L.
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Date issued
1969
URI
http://hdl.handle.net/1721.1/48396
Publisher
Cambridge, M.I.T
Other identifiers
marketinginforma00mont
Series/Report no.
Working paper (Sloan School of Management) ; 390-69.
Keywords
Management information systems., Information storage and retrieval systems, Marketing.
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