A marketing promotion model with word of mouth effects
Author(s)
Lilien, Gary L.; Rao, Ambar G.![Thumbnail](/bitstream/handle/1721.1/48400/marketingpromoti00lili.pdf.jpg?sequence=88&isAllowed=y)
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Metadata
Show full item recordDate issued
1978Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
marketingpromoti00lili
Series/Report no.
Working paper (Sloan School of Management) ; 976-78.