A marketing promotion model with word of mouth effects

Author(s)
Lilien, Gary L.; Rao, Ambar G.
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Date issued
1978
URI
http://hdl.handle.net/1721.1/48400
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
marketingpromoti00lili
Series/Report no.
Working paper (Sloan School of Management) ; 976-78.
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