A marketing promotion model with word of mouth effects
| dc.contributor.author | Lilien, Gary L. | en_US |
| dc.contributor.author | Rao, Ambar G. | en_US |
| dc.date.accessioned | 2009-10-03T03:06:44Z | |
| dc.date.available | 2009-10-03T03:06:44Z | |
| dc.date.issued | 1978 | en_US |
| dc.identifier | marketingpromoti00lili | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/48400 | |
| dc.publisher | Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology | en_US |
| dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 976-78. | en_US |
| dc.title | A marketing promotion model with word of mouth effects | en_US |
| dc.type | Working Paper | en_US |
| dc.identifier.oclc | 09362409 | en_US |
| dc.identifier.aleph | 000225685 | en_US |
