A media selection calculus

Author(s)
Little, John D. C.; Lodish, Leonard M.
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Date issued
1968
URI
http://hdl.handle.net/1721.1/48402
Publisher
[Cambridge, Mass., M.I.T.]
Other identifiers
mediaselectionca00litt
Series/Report no.
Working paper (Sloan School of Management) ; 304-68.
Keywords
Advertising media planning, Mathematical models.
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