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A media selection calculus

dc.contributor.authorLittle, John D. C.en_US
dc.contributor.authorLodish, Leonard M.en_US
dc.date.accessioned2009-10-03T03:07:33Z
dc.date.available2009-10-03T03:07:33Z
dc.date.issued1968en_US
dc.identifiermediaselectionca00litten_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48402
dc.publisher[Cambridge, Mass., M.I.T.]en_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 304-68.en_US
dc.subjectAdvertising media planningen_US
dc.subjectMathematical models.en_US
dc.titleA media selection calculusen_US
dc.typeWorking Paperen_US
dc.identifier.oclc14398900en_US
dc.identifier.aleph000258947en_US


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