Market share rewards to pioneering brands : an empirical analysis and strategic implications

Author(s)
Urban, Glen L.; Carter, Theresa; Mucha, Zofia
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Sloan School of Management.
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Description
"June 1983."
Date issued
1983]
URI
http://hdl.handle.net/1721.1/48425
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology
Other identifiers
marketsharerewar00urba
Series/Report no.
Working paper (Sloan School of Management) ; 1453-83.
Keywords
New products., Marketing, Statistical methods.
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