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Market share rewards to pioneering brands : an empirical analysis and strategic implications

dc.contributor.authorUrban, Glen L.en_US
dc.contributor.authorCarter, Theresaen_US
dc.contributor.authorMucha, Zofiaen_US
dc.contributor.otherSloan School of Management.en_US
dc.date.accessioned2009-10-03T03:13:20Z
dc.date.available2009-10-03T03:13:20Z
dc.date.issued1983]en_US
dc.identifiermarketsharerewar00urbaen_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48425
dc.description"June 1983."en_US
dc.publisherCambridge, Mass. : Massachusetts Institute of Technologyen_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 1453-83.en_US
dc.subjectNew products.en_US
dc.subjectMarketingen_US
dc.subjectStatistical methods.en_US
dc.titleMarket share rewards to pioneering brands : an empirical analysis and strategic implicationsen_US
dc.typeWorking Paperen_US
dc.identifier.oclc15433060en_US
dc.identifier.aleph000275307en_US


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