A model of adaptive control of promotional spending.

Author(s)
Little, John D. C.
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Date issued
1965
URI
http://hdl.handle.net/1721.1/48434
Publisher
[Cambridge, M. I. T.]
Other identifiers
modelofadaptivec00litt
Series/Report no.
Working paper (Sloan School of Management) ; 122-65.
Keywords
Marketing, Mathematical models.
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