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A model of adaptive control of promotional spending.

dc.contributor.authorLittle, John D. C.en_US
dc.date.accessioned2009-10-03T03:15:33Z
dc.date.available2009-10-03T03:15:33Z
dc.date.issued1965en_US
dc.identifiermodelofadaptivec00litten_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48434
dc.publisher[Cambridge, M. I. T.]en_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 122-65.en_US
dc.subjectMarketingen_US
dc.subjectMathematical models.en_US
dc.titleA model of adaptive control of promotional spending.en_US
dc.typeWorking Paperen_US
dc.identifier.oclc14450797en_US
dc.identifier.aleph000259705en_US


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