Market oriented management systems, the new reality.

Author(s)
Amstutz, Arnold E.
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Description
"A talk presented to the Eastern Regional Conference of the American Association of the Advertising Agencies, Oct. 26, 1966, New York City."
Date issued
1966
URI
http://hdl.handle.net/1721.1/48451
Publisher
[Cambridge, M.I.T
Other identifiers
marketorientedma00amst
Series/Report no.
Working paper (Sloan School of Management) ; 224-66.
Keywords
Marketing, Management.
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