Market oriented management systems, the new reality.
Author(s)
Amstutz, Arnold E.
Downloadmarketorientedma00amst.pdf (2.471Mb)
Metadata
Show full item recordDescription
"A talk presented to the Eastern Regional Conference of the American Association of the Advertising Agencies, Oct. 26, 1966, New York City."
Date issued
1966Publisher
[Cambridge, M.I.T
Other identifiers
marketorientedma00amst
Series/Report no.
Working paper (Sloan School of Management) ; 224-66.
Keywords
Marketing, Management.