Marketing of energy conservation services to homeowners : a direct response approach

Author(s)
Kalwani, Manohar U.; McLeod, Christopher K.; Miller, Steven J.
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Other Contributors
Sloan School of Management.
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Description
"August 1979."
Date issued
1979]
URI
http://hdl.handle.net/1721.1/48557
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology
Other identifiers
marketingofenerg00kalw
Series/Report no.
Working paper (Sloan School of Management) ; 1078-79.
Keywords
Dwellings, Advertising, Direct-mail., Energy conservation.
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