| dc.contributor.author | Kalwani, Manohar U. | en_US |
| dc.contributor.author | McLeod, Christopher K. | en_US |
| dc.contributor.author | Miller, Steven J. | en_US |
| dc.contributor.other | Sloan School of Management. | en_US |
| dc.date.accessioned | 2009-10-03T03:48:18Z | |
| dc.date.available | 2009-10-03T03:48:18Z | |
| dc.date.issued | 1979] | en_US |
| dc.identifier | marketingofenerg00kalw | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/48557 | |
| dc.description | "August 1979." | en_US |
| dc.publisher | Cambridge, Mass. : Massachusetts Institute of Technology | en_US |
| dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 1078-79. | en_US |
| dc.subject | Dwellings | en_US |
| dc.subject | Advertising, Direct-mail. | en_US |
| dc.subject | Energy conservation. | en_US |
| dc.title | Marketing of energy conservation services to homeowners : a direct response approach | en_US |
| dc.type | Working Paper | en_US |
| dc.identifier.oclc | 15503819 | en_US |
| dc.identifier.aleph | 000275873 | en_US |
