Notes on the application of attitude measurement and scaling techniques in marketing research

Author(s)
Silk, Alvin J.
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Date issued
1969
URI
http://hdl.handle.net/1721.1/48612
Publisher
Cambridge, M.I.T
Other identifiers
notesonapplicati00silk
Series/Report no.
Working paper (Sloan School of Management) ; 409-69.
Keywords
Consumers, Influence (Psychology), Attitudes.
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