On the reliability and predictive validity of purchase intention measures

Author(s)
Kalwani, Manohar U.; Silk, Alvin J.
Thumbnail
Downloadonreliabilitypre00kalw.pdf (2.675Mb)
Metadata
Show full item record
Date issued
1981
URI
http://hdl.handle.net/1721.1/48659
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
onreliabilitypre00kalw
Series/Report no.
Working paper (Sloan School of Management) ; 1255-81.
Collections