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On the reliability and predictive validity of purchase intention measures

dc.contributor.authorKalwani, Manohar U.en_US
dc.contributor.authorSilk, Alvin J.en_US
dc.date.accessioned2009-10-04T00:14:48Z
dc.date.available2009-10-04T00:14:48Z
dc.date.issued1981en_US
dc.identifieronreliabilitypre00kalwen_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48659
dc.publisherCambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technologyen_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 1255-81.en_US
dc.titleOn the reliability and predictive validity of purchase intention measuresen_US
dc.typeWorking Paperen_US
dc.identifier.oclc09039586en_US
dc.identifier.aleph000134115en_US


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