An operational structure for assessing industrial response to marketing strategy : overview

Author(s)
Choffray, Jean-Marie.; Lilien, Gary Louis
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Date issued
1977
URI
http://hdl.handle.net/1721.1/48717
Publisher
Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management
Other identifiers
operationalstruc00chof
Series/Report no.
Working paper (Sloan School of Management) ; 944-77.
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